Shift-It™ was the first company in the UK, and possibly the world, to produce a product specifically designed to clean motorcycle helmets and visors. It was developed after one of the company's directors had been touring through Europe. It had been a hot summer and, as usual, he was having the usual problems bikers have, with insects and general road grime collecting on his visor.

On his return to England, he put an idea to the company's chemists - to produce a cleaning product that could be used to quickly clean all types of helmet and visor, without scratching or smearing. Considering the complexity of modern helmets - including the use of polycarbonate, kevlar, fibreglass and combinations of these and other composites - it was no small task. The product requirements were:

1. It must be suitable for use on all helmets and visors (polycarbonate, kevlar, fibreglass etc.)
2. It must have a neutral pH (a requirement from all helmet manufacturers)
3. It must be non-abrasive (some cleaners, such as washing-up liquid, can contain salts)
4. It must not streak or smear
5. It must quickly clean and de-grease all insects and road grime
6. It must be environmentally friendly
7. And, the end product must be small and portable.

After months of trials and tests, the chemists produced the product known today as Shift-It™.  Since its conception, it has become an essential part of many bikers' accessories - such as the motorcycle police, race teams, training schools, couriers and the general public alike.

From this grew a range of products specifically produced for motorcyle riders and their bikes, a range that continues to grow with new and improved products - products which are not taken from the car industry and simply repackaged for the motorcycle trade, but are extensively tried, tested and manufactured, just the way we say they are:

"BY BIKERS FOR BIKERS"